How Video Production Affects Student Engagement: An Empirical Study of MOOC Videos

Philip J. Guo, Juho Kim, Rob Rubin

  • Shorter videos are much more engaging.
  • Videos that intersperse an instructor’s talking head with slides are more engaging than slides alone.
  • Videos produced with a more personal feel could
    be more engaging than high-fidelity studio recordings.
  • Khan-style tablet drawing tutorials are more engaging than PowerPoint slides or code screencasts.
  • Even high quality pre-recorded classroom lectures are not as engaging when chopped up for a MOOC.
  • Videos where instructors speak fairly fast and with high enthusiasm are more engaging.
  • Students engage differently with lecture and tutorial videos.
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